Headlines

I haven’t been putting out as much commentary lately, what with two trips to Dallas (one for Broadband Summit) and a broadband site visit to Chattanooga. Details on the Chattanooga trip should be out this weekend. But here are a few of the pieces I’ve written tackling broadband marketing and also broadband’s potential impact on economic development.

 Community Fiber Networks Succeed Through Marketing

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The controversy that exploring community broadband generated had two positive outcomes: first, it generated much awareness through the resulting publicity, and second, the municipality and the utility had to prove its case to the public. By winning support from key stakeholders and elected officials early on, RUC built a stronger position from which to market its broadband services. The community understood and supported the network before it was a reality.

Google, Kansas City and the Nation’s Gigabit Economic Policy

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Clearly network speed and quality heavily influence local communities’ ability to use broadband to recruit businesses, and the federal government must address this issue if it really wants broadband to be an economic engine for urban or rural areas. Global commercial real estate services firm Colliers International recently surveyed corporate real estate directors and senior portfolio managers to determine the importance Corporate America places on factors that can influence where businesses locate. On a scale from 1 to 10, fiber optics rated 9 or 10 across most industries surveyed.

In the queue

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Besides highlighting some of the great things that are happening with gigabit broadband in Chattanooga, I have a few columns in the hopper that tackle: DC’s flawed fixation with adoption rather than how it is people use broadband; the need for communities to battle broadband foes in state legislatures; and the need continue focusing on broadband’s economic impact.

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    Industry analyst, expert broadband business strategist, runs on-site workshops to help clients create effective broadband plans.

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